WHAT’S HEALTHY FOOD ?
Healthy food is about having a nutritionaly balanced diet. Eating fruit & vegetables is something quite important in any balanced diet. Because fruit & vegetables are the most difficult types of food to make children eat, i have decided to focus on that.
HOW TO ENCOURAGE ?
A child will not eat healthier just because someone told him that it’s good for him. My first thought was to create something fun and appealing but also something that would have a strong concept. Because food choices start in the supermarket, i decided to put the children in the center, making them choose for themselves.
WHAT’S TETROMINO ?
A fruit & vegetable packaging that replicates in 3D the TETRAMINO, a geometrical shape made of 4 squares. Because fruit & vegetables are the most difficult types of food to make children eat, i have decided to focus on that. I created 5 differents shapes of packaging related to fruit & vegetables contained within : I ; L; T ; O ; Z
HOW DOES IT WORK ?
The idea is simple. The child in the fruit & vegetable isle has to choose some of the TETRAMINO containing fruit or vegetables, in order to create in the end, either a salad, a soup, juice, smoothie, etc.
Storaenso is already engaged in sustainability by providing recyclable materials, so i had to push further. The product system is simple yet efficient. After a few folds, cuts and a bit of glue the shape is ready for its contents. Above all , working with fruit & vegetable packaging gave me posibilities to set up a reusable cycle concerning the container and content. The packaging promotes sustainable behaviour by making children aware of the natural food cycle and challenging them to grow their own vegetables.